John Franklin Fine Jewelers has become San Diego’s choice for the finest loose diamonds and most exquisite custom created jewelry. Our specialty and passion is creating unique engagement and wedding rings. We have earned a solid reputation for providing the highest quality, the best prices, and outstanding customer service.

Jeffrey Martin has over 20 years of practical experience in fine jewelry. Jeffrey holds certificates from the Gemological Institute of America (GIA) in Diamonds, Diamond Grading, Colored Stones, and Insurance Appraisal.

If you are looking for someone to educate you on diamonds and jewelry, in a relaxed, comfortable environment, look no further. View our photo galleries to see some of Jeffrey’s unique custom designs!

We are a committed member of the San Diego bridal community. We are proud sponsors of Bridal Bazaar and you can find us at every show.

You can also find our ads in S.D. Bride & Groom and S.D. Style Weddings.

We BUY diamonds and fine jewelry as well.

Just for Fun Gallery I

Just for Fun Gallery II